BBC and ITV lose appeal as youth grows up in Roar's 10-year findings

by Sam Matthews, Brand Republic 13-May-05, 08:30

LONDON – The BBC and ITV have lost their appeal to a maturing audience, falling out of favour with mid-twenties, according to Channel 4's and OMD Insight's youth research project Roar, which marks its 10th anniversary with a look at how the class of 95's views and lifestyles have changed.

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