BBC and ITV lose appeal as youth grows up in Roar's 10-year findings
LONDON – The BBC and ITV have lost their appeal to a maturing audience, falling out of favour with mid-twenties, according to Channel 4's and OMD Insight's youth research project Roar, which marks its 10th anniversary with a look at how the class of 95's views and lifestyles have changed.
BBC: losing its appeal with 25- to 34-year-olds
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