Mood matters - targeting consumers in the right mindset just makes sense
Reaching the right consumers is no longer enough; the real opportunities for driving relevance and differentiation will be seized by brands that go beyond traditional targeting to connect with consumers at the right moment in the right mindset, writes SPF 15's Steve Baer.
Steve Baer
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
