Direct marketing generates 9% of consumer spend claims DMA

by Daniel Farey-Jones, Brand Republic 23-May-05, 07:00

LONDON - The DMA is set to combat what it calls a widespread myth in the media that direct marketing is extremely unpopular with consumers, with a new survey indicating that direct marketing generates 9% of all consumer sales.

Email this article to a friend

* - indicates required field.






Jobs

Directory