Beechwood bets on poker night campaign to promote Chivas Regal
LONDON - Whisky brand Chivas Regal is running a series of poker nights through Beechwood as part of a promotional campaign to target the 25- to 49-year-old man at bars in London by offering players poker tips, goodies and a free tipple to get warmed up for the game.
Chivas Regal: poker promotion
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