Butlins promotes hotel alternative to families with kids

by Daniel Farey-Jones, Brand Republic 10-Jun-05, 07:00

LONDON – Butlins is trying to attract forward bookings for a beach-front hotel it is opening at its Bognor Regis resort in August, with a direct mail and insert campaign by Clark McKay & Walpole.

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Butlins: DM campaign for hotel

Butlins: DM campaign for hotel

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