Coca-Cola teaches the world to sing again for calorie-free Coke

by Julia Pearlman, Brand Republic 15-Jun-05, 15:50

LONDON - Coca-Cola is remaking its iconic 'I'd like to buy the world a drink' advertising spot from 1971 with the aim of boosting flagging diet soft drink sales in anticipation of the launch of no-calorie drink Coke Zero.

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