2005 Top 100 Direct Mail Spenders: Sponsors' Statement - Consumers do see the benefits of mail

by David Coupe, managing director, Experian Marketing Services, Marketing Direct 16-Jun-05, 12:38

A glance at the Top 100 direct mail spenders league might give the impression it's been a questionable year performance-wise. However, on closer inspection, it actually shows just how much the direct marketing industry's come on over the past 12 months.