Spend on direct mail tumbles 7.2% in first quarter of 2005

by Jennifer Whitehead, Brand Republic 21-Jun-05, 07:00

LONDON - There has been a fall in spend on direct mail during the first three months of the year, down by 7.2% to £636m according to figures released this week, the biggest fall of any medium surveyed.

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Howard: no crisis in direct mail

Howard: no crisis in direct mail

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