WPP and Publicis on alert as P&G brings in W&K for global task
NEW YORK - Alarm bells are ringing at Publicis Groupe and WPP Group as Procter & Gamble brings in Wieden & Kennedy to handle global advertising for its Eukanuba pet food brand, replacing its roster agency Saatchi & Saatchi.
Eukanuba: P&G hands account to Wieden & Kennedy
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