Campaigners voice concerns over UK launch of first 'energy' beer

by Julia Pearlman, Brand Republic 04-Jul-05, 09:00

LONDON - A new 'energy' beer, B-to-the-E, developed by US brewer Anheuser-Busch, is being launched in the UK despite fears the promotion of its caffeine content could encourage drink driving and persuade people to consume larger amounts of the beer.

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