Coke hunts for 'big' global advertising concept

by Ben Bold, Brand Republic 26-Jul-05, 10:30

LONDON - Coca-Cola is on the hunt for a 'big' creative idea to form the basis of a global brand campaign and is talking to eight agencies across the world, including London-based independent Mother.

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Coke: looking for global ad idea

Coke: looking for global ad idea

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