New Coke drink Ipsei faces fight from Pepsi over name

by Ben Bold, Brand Republic 01-Aug-05, 09:00

LONDON - Coca-Cola is considering launching a soft drink in the UK that is likely to see the global brand challenged by arch-rival Pepsi over the product's name, Ipsei, which looks and sounds like Pepsi.

Ipsei: Coke looking to launch

Ipsei: Coke looking to launch

Related Items

News Items: Coca-Cola unveils first UK umbrella campaign; Coke hunts for 'big' global advertising concept; Coca-Cola talks to agencies about branded TV; Coca-Cola asks agencies for big idea

Jobs

STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*: ,
CEO, PPA: Six Figure basic, Central London
ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*: Good Benefits, Central London

Find over 3000 jobs

Directory

ADVERTISEMENT