New Coke drink Ipsei faces fight from Pepsi over name

by Ben Bold, Brand Republic 01-Aug-05, 09:00

LONDON - Coca-Cola is considering launching a soft drink in the UK that is likely to see the global brand challenged by arch-rival Pepsi over the product's name, Ipsei, which looks and sounds like Pepsi.

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Ipsei: Coke looking to launch

Ipsei: Coke looking to launch

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