Brand Health Check: Real ale
How can an industry made up of small, family-run brewers, rival multinational lager brands, asks Joanna Bowery.
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- ANALYSIS: The resurrection of real ales - Can the brewers of real ales defeat their image of beer-belly drinkers and woo the UK market back to their barrel? James Curtis reports
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- Real Ale targets the under-30s
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- AGENDA: Can Guinness keep ahead? - Steve Langan’s new job selling Guinness to the Irish sounds like a breeze. But it means walking a tightrope between offending traditionalists and winning over lager fans, writes James Curtis
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