Diageo backs bourbon RTD debut with direct activity

by Samuel Solley, Marketing 24-Aug-05

LONDON - Diageo is attempting to reinvigorate the sluggish ready-to-drink (RTD) sector with the launch of a bourbon-based drink called Slate 20.

Email this article to a friend

* - indicates required field.






Slate 20 entering the RTD market

Slate 20 entering the RTD market

Related Items

News Items
Diageo gets into the Spirit with TMW mailer campaign
Guinness targets party people to build on St Patrick's Day celebrations
Archers signs year-long sponsorship deal with 95.8 Capital FM
 

MORE

 

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory