The Co-op pilots unified high street brand for the first time

by Jennifer Whitehead, Brand Republic 31-Aug-05, 08:10

LONDON - Groceries-to-funerals group The Co-op has unveiled a pilot project that will attempt to unite its various businesses under a new name and brand identity: The co-operative.

The co-operative: pilot branding scheme

The co-operative: pilot branding scheme

Related Items

News Items: Branding News brief: Co-op to relaunch Simply Cook range; Branding News brief: Co-op to add limited-edition ciders; Direct News brief: Co-op Financial Services appoints Dig For Fire

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*: , Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*: GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited: , North East England
Account Manager, Livewire PR: £27-33K, West London

Find over 3000 jobs

Directory

ADVERTISEMENT