Former Ogilvy and Publicis execs set up Archetypology

by Sam Matthews, Brand Republic 05-Sep-05, 08:00

LONDON - Former Ogilvy & Mather planner Peter Clements and Publicis brand consultant Janis Wilson have created a research agency that aims to reveal the unconscious dimensions of a brand through archetypes.

Email this article to a friend

* - indicates required field.






Wilson: 'Archetypology at the leading edge of insight tools'

Wilson: 'Archetypology at the leading edge of insight tools'

Jobs

Directory