'Soaring' opt-out rates pose problems for magazine publishers

by Daniel Farey-Jones, Brand Republic 13-Sep-05, 07:00

LONDON – Magazine publishers are being warned about 'soaring' marketing opt-out rates among their actual and potential subscribers by marketing and data protection consultancy Opt-4.

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Moseley: publishers face a battle for marketing rights

Moseley: publishers face a battle for marketing rights

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