FT and OpenAd unveil next theme for World's Toughest Briefs

by Julia Pearlman, Brand Republic 15-Sep-05, 12:00

LONDON - The Financial Times and OpenAd.net are launching a competition to get readers to submit ideas on how to convince 18- to 25-year-olds to start playing the National Lottery for the next phase of their 'World's Toughest Briefs' competition.

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