Consumers highly sceptical about benefits of DM
LONDON – The industry must do more to explain the benefits of 'targeted direct marketing' to consumers after industry research showed that only a tiny minority of consumers agree the medium has benefits.
DM: industry must do more to explain the benefits
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
