Unilever continues tradition by booking first ad break on ITV4

by Sam Matthews, Brand Republic 18-Oct-05, 15:00

LONDON - Unilever has bought the entire first ad break on ITV4's launch night, 50 years on from the inaugural ad break it booked on ITV's debut night.

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Lynx: Unilever block books first ad break

Lynx: Unilever block books first ad break

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