Heineken questions effectiveness of TV advertising as it shifts UK budget

by Jennifer Whitehead, Brand Republic 21-Oct-05, 08:45

LONDON - Heineken is shifting its £6.5m UK advertising budget away from television to focus on sports sponsorship, blaming the cost of airtime and the cluttered ad environment.

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Heineken ad: last to appear in UK for now

Heineken ad: last to appear in UK for now

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