Raymond Snoddy on media: In-store radio is on right wavelength
Commercial broadcasters from GCap to ITV are united in bewailing the advertising revenue that has just gone walkabout. Some of the loot has clearly moved online, as the latest interactive statistics show, or to any of a series of more imaginative forms of media, such as well-positioned 'out-of-home' advertising sites above shopping-centre urinals.
Snoddy: customers are only a step away from the till as they listen
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