BT poaches Sky's Soames to promote broadband TV service

by Sam Matthews, Brand Republic 26-Oct-05, 15:00

LONDON - BT has poached senior BSkyB marketer James Soames to launch its broadband TV service as it reveals Europe's largest electronics company Philips will provide the service's set-top boxes.

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Broadband TV: BT poaches Sky marketer

Broadband TV: BT poaches Sky marketer

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