P&G relaunches Ariel to reverse flagging sales

by Joanna Bowery, Marketing 01-Nov-05, 08:30

LONDON - Procter & Gamble has embarked on the biggest redesign of its flagship Ariel brand in 30 years, to boost stagnant sales in a flat detergent market.

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Ariel: revamped through Landor

Ariel: revamped through Landor

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