P&G relaunches Ariel to reverse flagging sales

by Joanna Bowery, Marketing 01-Nov-05, 08:30

LONDON - Procter & Gamble has embarked on the biggest redesign of its flagship Ariel brand in 30 years, to boost stagnant sales in a flat detergent market.

Email this article to a friend

* - indicates required field.






Ariel: revamped through Landor

Ariel: revamped through Landor

Related Items

News Items
Sector Insight: Laundry detergents - Clean sweep
Bold develops dissolvable two-in-one capsules
Starcom MediaVest picks up $800m Gillette account after P&G deal is cleared
 

MORE

 

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory