Over-50s need to be better targeted says baby boomers report

by Joe Lepper, Brand Republic 02-Nov-05, 08:30

LONDON - Advertisers and marketers need to better target the wealthy over-50s, according to the latest report on baby boomers, and cast off outdated images of coach tours and silver surfers.

Yelland: over-50s varied, creative and vibrant

Yelland: over-50s varied, creative and vibrant

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