Outdoor is set to change the way we shop
Outdoor media such as billboards, bus rears and phone boxes are increasingly relevant to direct response marketing campaigns thanks to audience targeting and technological innovation, writes Steve Hickman, non-broadcast director of WWAV Rapp Collins Media.
Steve Hickman
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Marketing Manager
- Competitive with benefits
