Smirnoff plans direct approach as events task goes to RPM

by Ed Kemp, Marketing 16-Nov-05, 07:00

LONDON - Diageo is preparing to run a direct push for its Smirnoff Experience music events following the appointment of experiential agency RPM to handle the £1.6m business.

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Smirnoff Experience: RPM wins account

Smirnoff Experience: RPM wins account

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