ITV latest to launch mobile TV service after deal with 3

by Sam Matthews, Brand Republic 23-Nov-05, 15:00

LONDON – ITV is the latest broadcaster to jump on the mobile content bandwagon, on the heels of Channel 4 and BSkyB, as it signs a deal with mobile company 3 to offer clips from hit shows such as 'I'm a Celebrity... Get Me Out of Here!' and 'X Factor'.

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