Mark Ritson on branding: On average, market research is flawed

Marketing 14-Dec-05

It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.

Email this article to a friend

* - indicates required field.






Jobs

Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
Up to £55k + fantastic bens, Central London
STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
,
Find over 3000 jobs

Directory