Coca-Cola and Pepsi battle it out with rival coffee drink launches

by Joe Lepper, Brand Republic 15-Dec-05, 08:40

LONDON - Coca-Cola and Pepsi are going head to head with the launch of coffee-flavoured fizzy drinks next year, with the latter's Cino brand expected to be an early frontrunner in the UK with a million-sample giveaway backed by TV advertising.

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