Bono launches Red with iconic brands to help fight Aids

by Julia Pearlman, Brand Republic 26-Jan-06, 12:30

LONDON - U2 frontman Bono has launched Product Red, a new worldwide brand, supported by American Express, Converse, Gap and Giorgio Armani, to raise funds in the fight against HIV and Aids in Africa.

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Bono: launching Red

Bono: launching Red

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