Olympics and World Cup fuel soaring sports market as it hits $30bn

by Ardi Kolah, Brand Republic 27-Jan-06, 11:40

LONDON - A bright future for sports sponsorship is on the cards, according to the latest research, as the value of the market soars by over $6bn in the last three years to hit $30bn.

World Cup: boosting sports market

World Cup: boosting sports market

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