Marks & Spencer drives its ethical image with Fairtrade clothing

by Julia Pearlman, Brand Republic 30-Jan-06, 12:20

LONDON – Marks & Spencer has unveiled a new ethical image with its 'Look behind the label' campaign as it seeks to become the first major UK retailer to sell clothing made from 100% Fairtrade cotton.

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M&S: driving ethical image

M&S: driving ethical image

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