Mark Ritson on branding: Getting to bottom line of brand equity
Last week I reviewed the Interbrand/BusinessWeek global brand league table and concluded that, despite its dominance, it has inherent weaknesses. This is not news to anyone who works in branding: most marketers accept that the Top 100 is an imprecise but important approximation of global brand equity.
Mark Ritson
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
