GSK pools strengths for multi-brand blitz

By Sharon Desker Shaw, Media Asia 10-Feb-06, 04:26

GlaxoSmithKline has grouped together its smaller-budgeted brands in order to generate sufficient funding for a prime-time campaign fronted by Hong Kong’s newly-crowned Cantopop king, Eason Chan.

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GSK’s star... Chan as ‘god of doctors’ to tie disparate brands together

GSK’s star... Chan as ‘god of doctors’ to tie disparate brands together

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