Volvo uses mail to combat image problems

by Heydon Prowse, Brand Republic 27-Feb-06, 07:00

LONDON - Volvo is trying to change the minds of potential buyers who are worried its cars are too boxy or unexciting, with a direct mail campaign through EHS Brann Cirencester.

Volvo: tackling image problems with mailer

Volvo: tackling image problems with mailer

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