Controversy dogs new Tourism Australia ads

by  James Murphy, Media Asia 10-Mar-06, 09:40

Tourism Australia has gone on the defensive over its US$130 million global advertising campaign, rejecting criticism over the use of the word ‘bloody’, and opinions that the tagline will not translate in local Asia markets.

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Tourism Australia...initial response has been positive, says the body

Tourism Australia...initial response has been positive, says the body

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