Tourism Australia reaps benefit of press coverage over 'bloody hell' ad ban

By Sarah Woods, Brand Republic 10-Mar-06, 08:30

LONDON - Tourism Australia believes that a ruling to ban the use of the word 'bloody' in its controversial new advertising campaign on UK TV has proved a PR boon.

Tourism Australia: 'bloody' too rude for TV

Tourism Australia: 'bloody' too rude for TV

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