Toyota targets Gen Y in US launch of Yaris

by Keith O'Brien, PR Week USA 15-Mar-06, 22:17

AUSTIN, TX: Toyota is one of the marketers that used last week's South by Southwest Festival (SXSW) to bring its Yaris, a subcompact aimed at Gen Y buyers, to the US.

Related Items

News Items: South By Southwest to co-host Virtual Worlds Forum opening party

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*: , Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*: GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited: , North East England
Account Manager, Livewire PR: £27-33K, West London

Find over 3000 jobs

Directory

ADVERTISEMENT