Direct mail drawing 4.8% response rate says IPA survey

by Daniel Farey-Jones, Brand Republic 24-Mar-06, 07:00

LONDON - Only 4.8% of people respond to direct mail while the average person receives 8.5 pieces of direct mail a week, according to the new TouchPoints survey results from the IPA.

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Direct mail drawing 4.8% response rate says IPA survey

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