New Antonio Banderas film is first to be promoted through 'mash up'

by Jennifer Whitehead, Brand Republic 24-Mar-06, 15:00

LONDON - The new Antonio Banderas film 'Take the Lead' is being promoted through a new method, where the film is "re-mixed" by a VJ and shown online and in clubs.

Banderas: stars in Take The Lead

Banderas: stars in Take The Lead

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