Touchpoints: How people really consume media

Campaign 31-Mar-06

The IPA's Touchpoints claims to uncover the media habits of the entire population of UK consumers. Larissa Bannister considers the implications.

Email this article to a friend

* - indicates required field.






Related Items

News Items
BBC dominates TV, radio and web in new Touchpoints report
Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview
 

MORE

 

Jobs

Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
Up to £55k + fantastic bens, Central London
STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
,
Find over 3000 jobs

Directory