Saatchis turns to disposable pop as it creates girl band

by Suzanne Bidlake, Brand Republic 10-Apr-06, 08:53

LONDON – Saatchi & Saatchi is touting a manufactured girl band, created by the agency, as its latest ad weapon in the battle to reach young consumers.

Spice Girls: Saatchis takes manufactured pop to the extreme

Spice Girls: Saatchis takes manufactured pop to the extreme

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