Brands can not afford to ignore the power of bloggers

by Joe Lepper, Brand Republic 19-Apr-06, 15:00

LONDON - Around a quarter of European internet users are now active bloggers and contributors to forums, according to a report arguing that firms can not afford to ignore the power of blogging.

Blogging: consumers brands inore at their own peril

Blogging: consumers brands inore at their own peril

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