'Hated' email marketing given hope in new survey

by Joe Lepper, Brand Republic 25-May-06, 07:00

LONDON - Unsolicited B2B emails are 'hated' by the majority of recipients but more than half admit to reading at least some of them, according to a latest survey on email marketing.

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Email: unsolicited communictinos can still be effective

Email: unsolicited communictinos can still be effective

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