Yahoo! hands Carat media duties for launch of Answers

by Darren Davidson, Campaign 29-Jun-06, 11:00

LONDON - Yahoo! has handed a multi-million pound media brief for the launch of its new search product, Answers, to Carat following a two-way pitch against the incumbent on the main media business, OMD.

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Yahoo!: carat to handle Answers launch

Yahoo!: carat to handle Answers launch

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