Premier Foods acquires iconic Oxo brand as part of £450m deal

by Daniel Farey-Jones, Brand Republic 12-Jul-06, 09:00

LONDON - Premier Foods is to take control of brands such as Oxo and Batchelors after agreeing to buy the UK and Irish businesses of the Campbell Soup Company for £450m.

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Oxo ad: move to Premier

Oxo ad: move to Premier

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