P&G confirms Gillette shift to BBDO

Media Asia 31-Jul-06, 04:40

Procter & Gamble has confirmed its appointment of BBDO to handle key Gillette brands across Asia-Pacific, as reported by Media on July 7.

According to a press statement, BBDO Singapore will manage the regional business for Asia and India, excluding China. BBDO China will handle the Greater China brief, working on the Vector, Mach 3 and new product development brands. BBDO Japan is tasked with the Japan account.

In Asean and India, the Gillette business was previously handled primarily by Ogilvy & Mather. The shift in business follows P&G's acquisition of Gillette in 2005, with BBDO benefiting from global consolidation of an advertising roster that also included Ogilvy and McCann Erickson.

Email this article to a friend

* - indicates required field.






Jobs

INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
Up to £55k + fantastic bens, Central London
Find over 3000 jobs

Directory