Coca-Cola prepares to refresh Schweppes brand

by Nicola Clark, Marketing 01-Aug-06, 08:30

LONDON - Coca-Cola has pledged to make Schweppes a masterbrand and is set to launch more products, backed by a multimillion-pound advertising campaign.

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Schweppes: ad campaign backing relaunch

Schweppes: ad campaign backing relaunch

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