Price cuts lop £50m off P&G household brands

by Melanie Godsell, Marketing 15-Aug-06, 08:30

LONDON - Fierce price competition in the household goods sector has wiped £50m off the combined value of leading Procter & Gamble brands Pampers, Ariel, Fairy and Gillette, according to TNS Worldpanel research for Marketing's Biggest Brands.

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